I can’t believe the Sustainable Brands conference is already happening next week. With companies such as Starbucks, Wal-Mart, Coca-Cola and HP attending, I can’t help but wonder about the different perspectives I’ll be exposed to: real green marketing? Greenwashing? Or a bit of both? Like it or not, most of these companies are making real changes to improve their impact on the environment. It will be interesting to learn what they’ll be doing next. Read more…

With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest? Read more…