Today’s post is from guest blogger Rob Jones of Vancouver-based online building materials firm BuildDirect. Rob’s experience in authoring the company’s green building blog has given him some insight into what it is to communicate how sustainability is affecting the industry in which BuildDirect is a part.
We asked Rob about his own efforts in talking about sustainable practices and trends in the marketplace while avoiding the greenwashing of his company’s products . Read more…
On our previous blog post How to Promote Your Small Business Online, we talked about the different types of online marketing campaigns available. Today we will go over the different metrics you can use to track the success of your Internet marketing programs. Read more…
The Role of Content in SEO
It seems nowadays websites are turning to less content and more graphics. While most companies want to show off their technical skills on website design, you need to find a balance between content and graphics. No matter what industry you’re in, users are probably more interested in what you have to say – content – than the images displayed on your website. Read more…
When talking to customers about the benefits of pay-per-click (PPC) advertising, I’m always confronted with questions such as “Does PPC actually work?”, “I don’t think PPC is for my business”, “I’m not tech-savvy. Will I be able to manage a PPC campaign on my own?” … you get the idea. So I decided to start a series of blog posts on pay-per-click advertising Read more…
Many people have written about this topic, but there are still companies that don’t know how to get their websites promoted on the Internet. Here’s my two cents on the subject. Read more…
