Does marketing today adequately reflect North America’s diverse demographics? Has the shift to internet marketing and customer-driven interactions changed anything about how we market to the different audiences on our virtual doorstep? After meeting one of the co-founders of Schema Magazine, Alden Habacon, I started looking inwardly at how diversity is reflected within the marketing industry. The short answer is, yes, we’ve gone far since a few decades ago. However, just like other aspects of marketing, there are always ways to improve on our current strategies and thinking. Working together with grassroots community organizations, I believe, is the best step forward for diversity initiatives in current marketing practices. Read more…

Choosing a marketing agency can be an overwhelming process. There are many different aspects you’ll need to consider when shopping for an agency: Read more…

What is green marketing?

Green or sustainable marketing can be defined as a series of marketing and advertising techniques that have a reduced impact on the environment. Some of these techniques Read more…