Social media marketing is one of our top services at Kiwano Marketing. Individuals, companies, and the media are all abuzz about this phenomenon and what it means for doing business. What’s the big deal? And how can you use it effectively for your small business? Read more…

Coming off of Kiwano’s recent partnerships with Bridge to a Cool Planet and the Stanley Park Ecology Society, I thought it was high time to comment on the merits of social media specifically for non-profits and charities. It’s great to see so many of these organizations beginning to explore an increasingly powerful base of online supporters and fundraising opportunities. And all in good time, too – as societies become increasingly flooded with different grabs for our attention, so must conscious organizations evolve in order to thrive. Read more…

Today I read an interesting article by eMarketer on the use of digital resources by small businesses. For the first time, online advertising penetration was higher than traditional, non-digital advertising. Read more…