On the other day I finished reading Mark Earl’s Herd: How to Change Mass Behaviour by Harnessing Our True Nature and started thinking about the implications of applying this approach to sustainable marketing. From the surface, it looks like the perfect fit Read more…

Social media is no longer “the new thing.” It’s a common marketing tactic for most organizations and one of the best tools to reach out to consumers, be it through Linkedin, twitter, Facebook, YouTube or through bloggers. But how are sustainable businesses using social media? Are they using it at all? And how can organizations leverage social media to promote their green message? Read more…