During these past few weeks, I’ve been in and out of meetings with potential partners. One of the first questions they always ask is “Who’s your ideal client?” to which I usually reply “Anyone that wants to make a positive difference in the environment.” This is when we start getting into details, and the inevitable question comes up: “So, would you work with a big consumer company such as, say, Coca-Cola?” My answer is always a resounding “Yes.”

Some of our readers might take this the wrong way. “How can you stand for sustainability and then work with the bad guys?” Our stand has always been that, if we truly want to change our ways as a society, we need to engage corporations – the Coca-Colas, Nikes, HPs, UPS’s of the world. These global brands are accountable for much of the impact we have on the environment, and ignoring the pink elephant in the room just won’t do. Read more…

Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector. Read more…

In today’s competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer. As Sofia Ribeiro pointed out in her post Using Community Involvement as Part of Your Green Marketing and CSR Strategy, a Cone Inc. survey revealed that 83% of people will trust a company more if it is socially/environmentally responsible. With this in mind, how do companies go about communicating their best initiatives? Read more…

Kiwano Marketing attended this year’s Sustainable Brands Conference, in Monterey, California. We met very interesting people from Fortune companies and had interesting conversations with some of the speakers. This article was featured at Sustainable Life Media’s website. Read more…