My good friend and designer Jeanette Kwok has recently (re)launched her website, Jeanette Kwok Design, and decided to include a blog on SEO, design and web marketing best practices. She asked me if I’d like to be a guest writer and I jumped on the opportunity right away. This is the first of a series of guest posts on search engine optimization, pay-per-click and social media. Read more…

The Vancouver community turned out en masse at new ‘changing technologies’ conference player, The F5 Expo, this week. Vancouver is really coming into its own as a hub for fast and furious new media development. That being said, conferences like F5 have a long way to go before becoming truly useful to a wide audience. For newbies, the seminars would have been a chaotic introduction to social media with too much terminology and ‘in-crowd’ jokes. For those of us more up on the lingo and best practices, there wasn’t enough meat for our conference-going buck. Read more…

We’ve all heard about the importance of creating quality inbound and outbound links, but how exactly do you do that? First, how do you differentiate rich from poor links, and are there any best-practices you can follow? This post is part of the Internet Marketing for Rookies series, a thread of blog posts to help small businesses success online. Read more…

My previous post It’s All About Content generated some inquiries on how to find the best keywords and keyphrases for your business. Fortunately, there are many resources on the web to help you expand your keyword dictionary – and increase your website traffic. Read more…

The Role of Content in SEO
It seems nowadays websites are turning to less content and more graphics. While most companies want to show off their technical skills on website design, you need to find a balance between content and graphics. No matter what industry you’re in, users are probably more interested in what you have to say – content – than the images displayed on your website. Read more…