A couple of weeks ago, I was interviewed on social media by Viveka Von Rosen for her upcoming book on social media and small businesses. During our chat, Women in Social Media Series, Viveka and I talked about how small businesses are empowered through the use of social media and, more specifically, how professional women are using this effective tool to get the word out. It was an engaging conversation full of insights. Here are my main Ninja take-aways: Read more…
Social media marketing is one of our top services at Kiwano Marketing. Individuals, companies, and the media are all abuzz about this phenomenon and what it means for doing business. What’s the big deal? And how can you use it effectively for your small business? Read more…
I’ve been asked this a lot by other entrepreneurs recently: where do you find your mentors?
To answer this question properly, you first need to know why you’re on the lookout. What kind of advice or expertise are you hoping to get out of mentoring? Conversely, what knowledge, skills or enthusiasm can you offer in return? Mentoring isn’t about finding the one key individual who will solve all of your problems by dolling out connections and sagely wisdom on a timely basis. Read more…
The Networking Ninja will be contributing to the Metro Blenz News Squad during the 2010 Winter Olympics. This innovative way of centralizing the efforts of local bloggers here in Vancouver is spearheaded by independent chain Blenz Coffee and Metro Vancouver News. Updates on twitter will be under #MBNS, so please follow @CeciliaLu and @Kiwano for all the latest happenings. Highlights from our posts will also be displayed on the Metro Vancouver Newspaper’s online website and in their daily print edition.
Here’s Cecilia’s specific ‘mission statement’: “As a Networking Ninja, I will sneak around focusing on sustainability initiatives and the effects of the Olympics on small businesses.” Care to help a Ninja out? Get in touch on twitter or leave a comment below! Read more…
This week, the topic of discussion for my mentorship group was sales. We discussed many ideas around the art of selling, but there was one that stood out in my mind. A common barrier in the presale process was that certain clients focused on telling us about their problems, instead of fully listening to our solutions. Others were only interested in the facts and benefits of our services; in other words, the hard numbers and measurable ROI.
My next ninja tip is: in order to sell, you first need to invest in your client. Read more…
