I can’t believe the Sustainable Brands conference is already happening next week. With companies such as Starbucks, Wal-Mart, Coca-Cola and HP attending, I can’t help but wonder about the different perspectives I’ll be exposed to: real green marketing? Greenwashing? Or a bit of both? Like it or not, most of these companies are making real changes to improve their impact on the environment. It will be interesting to learn what they’ll be doing next. Read more…

The week has barely begun and I’ve already come across several news articles on large corporations and sustainability. I’m quite happy to see the big elephants moving into this mindframe; after all, it’s corporations who produce the most waste and carbon emissions. So why are we so quick to criticize a corporation when it makes a move to become environmentally responsible? Read more…