On the other day I finished reading Mark Earl’s Herd: How to Change Mass Behaviour by Harnessing Our True Nature and started thinking about the implications of applying this approach to sustainable marketing. From the surface, it looks like the perfect fit Read more…

Last week, I went on a camping trip to the Canadian Rockies. Being in the middle of Nature for seven full days reminded me of what green marketing – and the whole green movement – really stands for. But how do we take this movement forward?

Daniel Goleman, author of Ecological Intelligence: The Hidden Impacts of What We Buy might have the answer. Read more…