There’s never been a better time to go green: It’s an easy way for businesses looking to grow during the recession to save money and increase profits. Knowing how to market a business as eco-friendly is a must nowadays, and that’s why Kiwano Marketing and ACCION USA partnered to provide a free, online workshop to help small and medium business owners learn how to incorporate sustainability into their marketing programs. You can now see the recorded version of our webinar. Read more…

Earlier today we presented our Green Marketing Tips Webinar. The session was lively and interactive, with fantastic questions and comments coming from the audience. While most attendees were based in North America, we had listeners from the UK, Denmark, Italy, Portugal, Vietnam and New Zealand – a clear sign that green marketing is a global trend.

Some of the highlights were: Read more…

There’s never been a better time to go green: It’s an easy way for businesses looking to grow during the recession to save money and increase profits. Going green can help your small business in a big way by tapping into eco-conscious consumers while operating on the cutting edge of innovative small business practices. Knowing how to market a business as eco-friendly is a must nowadays, and that’s why we partnered with ACCION USA to provide a free, online workshop to help small business owners learn how to incorporate sustainability into their marketing programs. Read more…

Over the past few weeks, we’ve been receiving numerous inquiries on how businesses can communicate their green efforts without undergoing extreme customer scrutiny. While consumers say they want to deal with environmentally and socially responsible companies, some of the organizations that do promote their good deeds end up being accused of greenwashing. How do you prevent this and still bank on your good corporate stewardship? Read more…