The Green Economy Post: 7 CSR Best Practices – Avoid Greenwashing Through Stakeholder Engagement
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector.
“In today’s competitive market, companies that incorporate social and green policies can leave a lasting impression on the consumer. As Sofia Ribeiro pointed out in her post Using Community Involvement as Part of Your Green Marketing and CSR Strategy, a Cone Inc. survey revealed that 83% of people will trust a company more if it is socially/environmentally responsible. With this in mind, how do companies go about communicating their best initiatives?
Recently, Perry Goldschein took the podium at Sustainable Brands 2010 to talk about the seven best practices of corporate social responsibility (otherwise known as CSR). As the founding partner of SDialogue LLC, a strategic sustainability communications firm, Perry provided insights on how to engage your consumers and stakeholders. Follow this recap with CSR’s 7 Best Practices to learn how to put your organization’s best social and environmental practices in the spotlight.”
Continue reading this article at The Green Economy Post.
Recommended reading:
How To Prevent Greenwashing
Leveraging Your Green Message Through Cause Marketing Programs
The Power of ANDvantage
