The Green Economy Post: Using Buy-Local Movements As Part Of Your Green Marketing Strategy
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector.
“The man is a social species. We like our neighbourhood market, that coffee shop around the corner and the nice saleswoman at the funky clothing store. With the expansion of big surfaces such as Wal-Mart and Sears, communities are turning into the buy-local movement for their shopping habits. How can you use this movement as part of your marketing strategy?
Our gregarious instincts render life easier for marketers – and businesses – that bank on creating, maintaining, and stimulating social relationships. According to Jeff Milchen, co-founder of The Boulder Independent Business Alliance, most successful buy-local campaigns grow out of independent business networks that share three main elements. First, they educate consumers about the value of independent businesses in the community. Second, they jointly promote shopping at those businesses through advertising, coupon books, shop-local weeks, and other efforts. And third, they give independent owners a unified voice in government and media.”
Continue reading this article at The Green Economy Post.
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