The Green Economy Post: Implementing Cradle to Cradle Strategies For A Cleaner World
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector
“ The Sustainable Brands ‘10 session “Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products” took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining. They introduced the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence. They also explained how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage.
I’d like to draw attention to a great workshop that took place today, at Sustainable Brands 10 titled, ’Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Companies and Products”. It was presented by Jay Bolus, VP of Technical Operations, MBDC and Jessica Switzer of Blue Practice. They provided great insight into the way we see design. They presented the concept of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence.”
Continue reading this article at The Green Economy Post.
Recommended reading:
Green Marketing: An Interview
Playing The Green Card
Eco Marketing: A Global Trend
