The Green Economy Post: Nature’s Path – A Quirkily Beautiful Shift Towards Sustainable Branding
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector.
“North America’s largest organic cereal brand, Nature’s Path Organic, has unleashed its first integrated multi-channel consumer campaign, and yielded impressive sales results while fermenting cultural change. Nature’s Path is serving its cereal with a generous and delicious topping of sustainability. Read about their breakthrough sustainable brand campaign.
The first workshop seminar I attended yesterday at Sustainable Brands ‘10, Breaking Through the Green Clutter: Examining the Internals of a Breakthrough Sustainable Brand Campaign, was a fitting and exciting start to The Conference. Maria Emmer-Aanes, Director of Marketing,with Canadian company, Nature’s Path, who works for one of my favorite sustainable brands, like me, made the trip down from Vancouver to run a joint session with their branding agency, egg USA. I love this presentation format. It’s not just the marketer commenting about their work in glowing terms. By co-presenting with Maria Emmer-Aanes, Director of Marketing & Communications at Nature’s Path, egg executives Marty McDonald and Hilary Bromberg, were able to showcase two important factors.”
Continue reading this article at The Green Economy Post.
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