The Green Economy Post: The Power of ANDvantage
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector.
“ The Sustainable Brands ‘10 conference opening night event featured an eye-opening presentation by Bill Marquard, founder of Marble Leadership and author of Wal-Smart: What It Really Takes to Profit in a Wal-Mart World. He introduced the audience to ANDvantage strategies, which help companies generate increased revenue and profits in their core business by solving relevant global social issues.
A few days ago, at the opening night of the Sustainable Brands ‘10 conference, Bill Marquard, founder of Marble Leadership and author of Wal-Smart: What It Really Takes to Profit in a Wal-Mart World, walked attendees through the traditional OR mentality, where senior managers were lead by economic leaders (such as Milton Friedman) who believed you can only have profits OR philanthropy. Instead, businesses should use the revolutionary power of ANDvantage.”
Continue reading this article at The Green Economy Post.
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