The Green Economy Post: Using Community Involvement as Part of Your Green Marketing and CSR Strategy
Kiwano Marketing is a regular contributor to The Green Economy Post. This is our latest article on one of the leading sources of information for businesses in the sustainability sector
“For most people, green marketing is not only about marketing strategies with a smaller impact on the environment. Green marketing is also about helping a business become socially responsible as well: to provide better products, improve working conditions and contribute to the community.
But exactly how can you get your company more involved with your city?
A good first step is to write a corporate social responsibility (CSR) plan. There are many reasons why companies should become socially responsible. A Marketing Blog by Marketing Journal did a great job listing all the benefits you can reap:
1. Enhanced reputation and brand image
A survey done by Cone Inc. titled “Millennial Cause Study” found that 83% of people will trust a company more if it is socially/environmentally responsible. The same survey also found that 66% of this group recommends products/services if the company is socially responsible. CSR initiatives generate good feelings towards a company’s products or services, compelling customers and media to talk about the organization and its positive impact on the community.”
Continue reading this article at The Green Economy Post.
Recommended reading:
Get involved with your community
Marketing diversity: leveraging the power of local communities
Eco marketing: a global trend
